A Fresh New Look to our Logo
When we began 40+ years ago, it was common for businesses to just use their name, without an official logo. Once we determined a logo was necessary, we incorporated both “Town” and “Country,” into the logo. A landscape scene with town buildings, a water tower, and farm buildings emerged. As business continued to steer more online, our original logo was not conducive to the graphic and printing requirements of modern marketing.
Changing our logo proved very difficult
When you make such a commitment to change something as prominent as the logo you’ve had for over 20 years, you want to make the right decision. The final image incorporates many of the elements of the first Town & Country logo. “As the landscape of our rural community changed, we felt it was also time for our logo to reflect that change,” said Agency Owner and Manager Nancy Pogatchnik.
“A new logo, but the same continued support of our community – from farms and country living, to rural towns, schools, churches and businesses – we all support one another. That’s why we are all glad to call it home.”
The Town & Country Story
Town & Country Insurance has been in business for over 40 years! It started as Finlayson Insurance Agency, a small insurance office within the First State Bank of Finlayson. As the need to establish the insurance agency on its own grew, Town & Country Insurance was officially established in 1977. Nancy, who began working for the insurance agency in 1984, took over management of the agency in the 90’s. “While many things have changed since then, insurance itself has not,” recalls Nancy.
Town & Country expanded to Mora in 1996-1997, with the purchase of Norby’s Insurance, the Kanabec Agency and the Mora office of Central Insurance. The growth continued through the early 2000s, with the acquisition of Hinckley Insurance & Bassett Insurance Agency in Hinckley. Town & Country added to their Life & Health department in 2015, with the purchase of Barb Rabe Insurance Services.
Town & Country Insurance holds community as one of its main values – through giving back to community organizations, our local schools and by supporting community businesses. We look forward to serving our communities in Pine and Kanabec County, and across Minnesota into the future!
